Europeade avaEuropean largest folk festival Europeade shows the national costumes used throughout Europe. Here, visitors can find out something new about the traditional clothing, folk music and dances, old customs, and all the cultural differences between European countries. The festival lasts 4 days and is rather eventful. Even if you’re not a folk costume lover, you won’t be bored at Europeade.

Maiko avaOne of the most beautiful and artful jobs in Japan is being a geisha. It has nothing to do with call girls or sex. These women study old Japanese traditions, perform dances and songs, play traditional musical instruments, and entertain visitors. In Kyoto, girls engaged in such activities are called “maiko”. After they perfect their skills, the females get the title “geiko”. It is a very honorable job and not so easy to do.

morning routine avaThis is the morning routine of a noble lady. The article and video will answer some of the most common questions about the life of Medieval women. Like did they have deodorants? What makeup did they use? Did females of the time applied skin and facial care products? Also, let’s find out the secrets of dressing up in the 14th century.

Quechua avaA belt is an ancient item used by all the nations around the world. Most often, belts serve to support the clothes and as a decorative piece. But in the Andean region, the Quechua people wear their woven belts not only for that. Their belts are needed for health. Let’s ask the local expert Cesar Cotacachi from Ecuador about the real purpose of Quechua belts.

African avaAfrica is an astounding continent, with unique traditions, beliefs, and culture. There are so many different ethnic groups in Africa, who continue to keep and estimate their cultural identity throughout ages. Even in the 21st century, many African folk costumes or garments are still in use by the locals. Of course, a lot of people from other parts of the world like and often buy the traditional outfits from Africa. And that’s alright – it helps to grow African economy and fight the poverty. But there is a question, if foreigners should wear folk African costumes, not knowing what they mean or symbolize.

Viking avaTo modern people, the Viking clothes look weird and romantic at the same time. But what about the comfiness? Would we agree to wear things the Viking way? Our opinion is – hardly. All those layers of heavy and prickly wool or felt, leg wraps that slip off and are too tight for comfort, and lots of jingly items hung from the belt and the hangeroc beads. But the Viking folk costume is definitely unique and interesting. Each small detail played a great role in making life easier for those people.

Assamese avaOne of the Indian ethnic groups, the Assamese people, have a very delicate and elegant women’s folk clothing. The outfit is called “mekhela sador”. Basically, it is a sari but the draping is typical for the Assam. Millions of people in the world consider sari to be one of the most feminine and beautiful garments. And mekhela sador is no exception. It emphasizes woman’s curves perfectly and hides most of the drawbacks of the body. Beautiful trimmings add some flavor and color to the attire.

Bouyei embroidery avaOne of many Chinese ethnic groups – the Bouyei people – has a very developed folk craft of embroidery. These double-sided embroidered cloths are bright, expressive, and very pretty. Local girls learn how to embroider at a young age and most of them continue to work during their whole life. Bouyei people are interesting because, living in China, they consider themselves Tai, and their culture is closer to Tai then to Chinese.

bògòlanfini avaIn Africa, there is a very curious and unique fabric, traditionally handmade and widely used by Malian ethnic groups. This cloth and the outfits made of it are called “Mud cloth”, “bògòlanfini”, “bogolan”, or “Grand Boubou”. The Mud cloth is so interesting because it is dyed with the fermented mud. Where else can you find fabric dyed with mud?! In modern days, the bògòlanfini is exported from Mali worldwide and is used in the fashion industry and interior design.

Bharatanatyam avaOne of the most popular Indian folk dances is a Bharatanatyam dance. It is performed by Indian women, dressed in richly adorned costumes and bejeweled. A special hairdo is an important part of the Bharatanatyam style. Today, we’d like to show you how to make this hairdo and decorate it with traditional jewelry. It looks very pretty and elegant; the Bharatanatyam hairstyle complements the costume of a dancer really well.

Korean embroidery avaThe traditional Korean embroidery is extraordinary. Let’s look at these beautiful patterns and designs with Korean Master Embroider Lee Jung-sook. She is a well-known craftswoman, who organizes exhibitions of her works in Korea and abroad. And she made it her global goal to preserve and multiply Korean cultural heritage. This woman can be an example for everybody how to love the culture and tradition of your country and how to popularize folk crafts in the modern world.

Lacework avaHandmade lace looks so beautiful. In the 18th and 19th centuries, such lace was one of the main decorative elements for clothing and interior design in Europe. Croatia has a very strong and long-living tradition of lacemaking. These lace samples are delicate, elegant, and skillfully made. Lace is still produced by hand in Croatia but, unfortunately, we can say this craft is dying these days. Croatian youth realizes that they can’t earn a living by making and selling lace. Hurry up to see Croatian splendid handmade lace until you still can.

Mesopotamian avaWhat did the clothing in Mesopotamian look like? Let's do a Sumerian costume breakdown. Basically, fashion changes when the world changes. And in Mesopotamia, fashion didn't need to change for 5,000 years. When we look at the sculptures or drawings from that era, we see dull and neutral colors and shapes, but was it really so? You’ll find out from this article.

Yang Huazhen avaToday, we’d like to introduce you to the Tibetan and Qiang embroidery. These samples of embroidery definitely are worth seeing – they are bright, cheerful, highly detailed, and deeply spiritual. You could look at them for hours, distinguishing every small object from the whole picture, every stitch, and every embroidery technique. The craftswoman who is engaged in the Tibetan and Qiang embroidery for years – master Yang Huazhen – will share some of her knowledge about these techniques with us.